At JMS, we think, collaborate, make and measure — all under one roof.
An identity for the next 50 years
Energizing the sales force with a new business strategy
Turning a perceived legacy brand into a disruptive force.
A local healthcare network becomes a major player
Taking the Peloton lifestyle from an in-home staple to an elevated hospitality must-have
We believe creativity is the catalyst that drives business forward.
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Celebrating 50 Years of Advocacy: John McNeil Studio Partners with Creative Growth
At John McNeil Studio, we're proud to partner with Creative Growth as they mark 50 years of empowering artists with disabilities. This milestone isn't just about reflecting on the past—it's about cont...
Strategic Partnership Meets Influencer Marketing: How Five9 and Max Homa Elevate Customer Experience
At John McNeil Studio, we believe in creating change that manifests through creativity and innovation. Our latest collaboration with Five9 and professional golfer Max Homa showcases how data-driven de...
Staying Creative: A Personal and Professional Pursuit
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...
Trends in Gifting
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help...
The future of catalogs (And not just the ones in your mailbox)
JMS BLOG With the holiday season upon us, and holiday shopping in full force, we’re taking a deeper look into the future of an age-old sales technique: the catalog. Remember shopping catalogs? Of co...
The Mushroom Movement
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...
Shopping Their Shelf
Despite widespread conversations around identity, retail environments often reinforce the gender binary. Why isn’t retail seizing the opportunity? Stuck in the Past The male/female gender binary has...
Fashion Forward
After closely observing New York Fashion Week, two of our famously fashionable strategists – an exec and a junior, one in New York and one in LA – reflected on the trends they saw. Here are some stand...
Unpacking "Uncertainty"
We’re all feeling it: a big “question mark” looming over our current state of being. We’re hearing the rumblings of a recession, and trying to figure out what that means for ourselves, our companies, ...
Trends in Modern Media
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help...
Greenwashing Gotchas
Suspect your favorite brands are greenwashing? Here’s how to spot a company that is only giving lip service to their sustainability efforts. Sustainability isn’t just an environmental imperative, it...
Content Culture: The State of Podcasting
Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...
Let’s all stop pretending that B2B should play by a different set of rules.
Three lessons from this year’s Cannes Lions winners. For some time now, B2B has occupied a sleepy corner of marketing, notorious for a kind of risk-averse pragmatism that favors “what [x product] do...
JMS at 13
At some point in our history at JMS, someone wrote a headline for one of our clients. (Not a particularly spectacular opening line, I know, but bear with me for a paragraph, or two.) The brief was to ...
Meet Limited Edition
Every three months, we invite a new artist to interpret the possibilities of a singular 250 square foot wall in our studio, according to their creative practice. This site is an archive of the contin...
From Scapegoat to Saving Grace
While perhaps we can all agree that a community is a group of supportive people assembled in a specific space, the logistics, geography, and manifestations of said groups have drastically changed in t...
The Case Against Content
It’s an unavoidable truth: we live in an age of continuous content. This catch-all term has come to name everything we consume, from TV shows to memes, gifs to tweets, long form editorial to TED Tal...
John McNeil on Creativity, Leadership, and the Power of Advertising
JMS Founder and Chief Creative Officer, John McNeil, shares his journey into the world of marketing and advertising, from his first job in the art studio at Hill Holiday to future leadership roles at ...
John McNeil Studio Expands Strategy Offering
To further John McNeil Studio’s mission of delivering dynamic, innovative solutions to our clients, the studio has expanded its strategy offering. Our unique model encompasses the values of our studio...
The Fight to Save Democracy (and the USPS)
PROXY is an experimental community space in the heart of San Francisco. Ahead of the 2020 election, the PROXY team wanted to bring their community together around a common message of unity. JMS saw a ...
Healthy Conversations
CVS Health’s “Healthy Conversations,” Finalist for Creative Floor Healthcare Awards When CVS Health tapped JMS to innovate new ways of sharing critical health information and stories from the COVID-1...