MarinHealth
A local healthcare network becomes a major player
MarinHealth sought to redefine its brand to support its expansion and to challenge the dominant healthcare providers in a major market. They came to us with the goal to increase brand awareness, improve the quality of their reputation, create new channels for engagement, and activate employees around a shared sense of purpose.
We developed a new brand positioning, turning their proximity into something much bigger… Not just closer to you, but putting you closer to your very best health. The campaign emphasized MarinHealth's commitment to world-class care by portraying their network of specialists in landmarks around the North Bay to illustrate their accessibility, while other aspects of the campaign simply introduced their innovations and accolades to audiences. The Closer campaign has been implemented in social, broadcast, OOH, and the new brand adopted network-wide to employees and patients.
