Strategic Partnership Meets Influencer Marketing: How Five9 and Max Homa Elevate Customer Experience
At John McNeil Studio, we believe in creating change that manifests through creativity and innovation. Our latest collaboration with Five9 and professional golfer Max Homa showcases how data-driven decisions can transform customer experiences.
Five9's AI-powered platform elevates every customer interaction. Combining top-tier AI engines with unique customer data, Five9 delivers personalized, effortless experiences across all touchpoints. Following a three-year partnership with the pro golfer, Five9 had a unique opportunity to build brand awareness and credibility among key decision-makers, while engaging their core base of current users.
Together with JMS, the team tapped Max to film a spot that features him and a group of casual golfers enjoying a day at the course. "Our writer, Andy Whalen, had the brilliant idea of the Five9 iron–this one club that had everything any golfer would ever need to make effortless, perfect contact," said Gerald Lewis, Executive Creative Director of Integrated Marketing at John McNeil Studio.“ It’s a brilliant parallel to what Five9 does for its clients: using AI and data sets to create better, connected, effortless customer experiences. Of course, with his personality, Max was the perfect person to react to it.”
This campaign wasn’t just about a strong creative idea, but about the opportunities to expand brand awareness through strategic partnerships with a rising star like Max Homa. As B2B brands continue to grow their marketing efforts in creative ways that are more traditional to consumer marketing, Five9 and JMS have been able to connect audiences with a popular sport, a top golfer, and the effortless way the cloud contact center provider has helped thousands of business customers–just like effortlessly hitting a shot with your favorite iron.
Learn more about Five9's innovative solutions: [https://www.five9.com/golf]
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