Telling the story of a growing collection of Google products.
For over 6 years, JMS has partnered with Nest, and now Google, in bringing to life their line of products—from smartphones to connected home devices and everything in between. Together with Google, our teams have told the story of new Pixel launches, groundbreaking smart safety and security devices, and a multitude of other ever-evolving products designed to make home a little more helpful. Throughout our partnership, JMS has focused on the tactile, human aspect of every Google product as its key differentiator in a crowded marketplace—while also scaling the approach as the product offering continues to grow.
Duck Creek
Positioning Duck Creek as the new standard within P + C insurance.
Duck Creek Technologies was created by insurance experts within the industry, and built in the cloud to maximize innovative solutions and game-changing results. With increasing digital transformation within the P+C space, a partner like Duck Creek was needed to help clients accelerate and innovate their approach within the insurance category.
When tasked with developing Duck Creek’s brand identity, JMS leaned into the unique name of the company and leveraged its sense of place as the brand’s core foundation. The brand messaging was helmed by “Made on Duck Creek,” positioning the brand as not just another platform, but a tangible place where the brand’s capabilities were offered and promises were met. With this foundation in place, we built out the brand story through video, print, and web marketing assets.