Duck Creek
Positioning Duck Creek as the new standard within P + C insurance.
Duck Creek Technologies was created by insurance experts within the industry, and built in the cloud to maximize innovative solutions and game-changing results. With increasing digital transformation within the P+C space, a partner like Duck Creek was needed to help clients accelerate and innovate their approach within the insurance category.
When tasked with developing Duck Creek’s brand identity, JMS leaned into the unique name of the company and leveraged its sense of place as the brand’s core foundation. The brand messaging was helmed by “Made on Duck Creek,” positioning the brand as not just another platform, but a tangible place where the brand’s capabilities were offered and promises were met. With this foundation in place, we built out the brand story through video, print, and web marketing assets.
TVA
Leveraging the power of community to reimagine Tennessee Valley Authority as a timeless brand with a big future.
Congress founded TVA in 1933, aiming to harness the potential of the rich resources in the Tennessee Valley region to improve the lives of the people who call it home. For the past nine decades, the organization has worked to do just that. When TVA turned to JMS for support with their new brand positioning, we strategized ways to recast TVA’s long-standing values in a modern context. We took a local approach, immersing ourselves in TVA’s story by working closely with team members as well as the people of the valley.
Through these valuable insights, we created an interactive experience for TVA, titled “The Valley Voices.” Other key assets included a reimagined website, event content, and local tactical creative campaigns that helped TVA show up in a vital way to local constituents.