Barr Hill
Building a brand identity as pure and authentic as its product.
In a saturated market of craft spirits, Caledonia’s Barr Hill has a unique history underscoring their product: beekeeping. Based in Northeast Vermont, their artfully-made spirits are distilled from raw honey, infusing their gin and vodka with the rich, natural character of local botanicals. When their team approached JMS on positioning their product in an enticing, differentiated way, we went back to the source and developed a land-first approach to Barr Hill’s brand story. "Landcrafted in the heart of Vermont" became the tagline around which we built all brand collateral, including a newly designed logo, typography, labels and packaging, photography, and website.
Aya
Launching a distinctive, high-luxury brand in a rapidly-emerging market.
As the legal cannabis market grows, the retail space has quickly become cluttered with brands and products all promising similar results. Enter Aya, the Sonoma-based operation focused on curating a premium cannabis oil for informed, culturally-savvy users.
Aya turned to JMS to envision an identity that would elevate their product to the desired level—a station previously reserved for fine wines and spirits. Coupling the luxury of Aya’s product with their deep industry expertise, JMS developed a name, crafted a brand identity, designed a suite of packaging, and launched a campaign to pelt Aya into a new level of cannabis retail, poised to grow as quickly as demand.