Smartsheet Find Your Power Quiz
What Powers Your Process?
Today’s dynamic business thrives on ideas. But it takes process to make them real. Smart project managers understand that processes drive results. And our long-time client Smartsheet is uniquely suited to building the right process for any project. Our product campaign showed project managers how Smartsheet could ‘power your process’ to achieve better results.
At the same time, Smartsheet wanted to learn more about the different personas of their users, their strengths, motivations, and management styles. We partnered with them to turn the research study into a fun and engaging interactive quiz that tied into the product campaign by revealing each person’s strengths or “powers of process’. We created a series of custom illustrations for each unique power. Targeted social posts, animations, and videos prompted customer engagement with the quiz.
Smartsheet Power Your Process Campaign
Showing project managers the power of process.
From its start, Smartsheet has been the go-to software for project managers. So much so, that a rash of challengers entered the market to steal market share. We partnered with them to create a campaign that reminded the world of Smartsheet’s unique flexibility in building processes — the scheduling, resourcing, and workflows that bring people together, get them working and ensure they achieve results.
Under the theme of ‘Power Your Process’, the campaign explores what happens in the absence of good process, taking us on an entertaining tour through the place where ideas go to die—a giant warehouse of failed projects, due to the lack of the right processes built in Smartsheet. The spot is complemented by a series of videos for YouTube, Instagram Stories and Reels, as well as audio and static ads unified by a consistent creative theme. We also developed an engaging interactive quiz that tied into the product campaign by revealing each person’s strengths or “powers of process".