The RealReal
Creating a celebratory campaign for the leader in luxury resale.
The RealReal was founded in 2011 with the aim of helping luxury fashion lovers buy and sell their fine goods in an open, trustworthy online forum. The brand quickly took off, garnering interest and loyalty across the fashion industry and beyond. To build on their momentum and maintain their stake in the growing space, The RealReal reached out to JMS when it came time to launch a new campaign. Latching onto the verve, passion, and sheer love consumers hold for scoring a sought-after piece of clothing, jewelry, or fine art, JMS developed a campaign that captured and celebrated that very moment. Hands reaching energetically into the air holding shoes, handbags, necklaces, and more visually represented the volume of luxury products ‘in reach’ on The RealReal site. The campaign launched with an outdoor blitz at New York Fashion Week, followed up by geo-targeted digital ads. The entire initiative, from conception, studio production to digital delivery, was completed in studio.
Mountain Hardwear
Launching a new product to unparalleled heights.
Mountain Hardwear is a tried, true, and trusted brand within the outdoor space and beyond, with a legacy of delivering quality products to adventurers the world over. When they approached JMS to collaborate on a campaign launch for their brand new product, the Super DS jacket, we knew the visual language supporting the launch would need to inspire grit and greatness at first sight. The product would be exclusively available at REI for two months, then launch on the Mountain Hardwear website afterwards. The centerpiece of the campaign was a video featured on the REI homepage, highlighting the jacket in action and illustrating the scale of adventure the Mountain Hardwear user strives for. What proceeded was the most successful Mountain Hardwear at REI launch in their partnership’s history, with sales outperforming even the most optimistic projections. The success of this project led Mountain Hardwear to engage JMS on additional product photography and videos for the website.