Intuity Medical (POGO)
Launching a breakthrough blood glucose monitoring tool in the medical space.
When Intuity started developing POGO Automatic®, a first-of-its-kind blood glucose monitoring system, their goal was to radically transform the lives of users with their simplified “press and go” design. POGO promised to reset a massive industry that hadn’t evolved in decades, despite the millions of diabetes patients searching for innovative solutions. When it came time to take the product to market, Intuity’s team turned to JMS not only for our unique brand thinking and strategic execution—but also for our collaborative, agile approach to telling POGO’s story.
Throughout our partnership, JMS developed POGO’s brand positioning and strategy, go-to-market package, campaign design, photography, illustrations, iconography system, and web and app design—all of which put ease and efficiency at the forefront of POGO’s narrative. Since its 2018 launch, POGO quickly grew to a powerful alternative in the medical space, even garnering the endorsement of the former acting Surgeon General of the United States.
