Contentsquare
Showcasing the human side of data for the analytics company that puts people at the forefront.
Since 2012, Contentsquare’s platform has helped over 1,000 businesses globally, pushing them to deliver exceptional digital experiences for their customers. But in a saturated and fast-moving market, the team decided it was time to focus on a different side of their mission. Contentsquare tasked JMS with an identity overhaul, one that put the brand’s human benefits at the forefront. A new brand narrative was called for, and one that flipped the script on traditional analytics. JMS developed an identity toolkit and accompanying ad campaign that focused on human faces and emotions to highlight the personal, unique side of analytics – and shed light on the real people navigating online experiences every day, looking for meaningful engagement.
Smartsheet
Repositioning the leader in project management into the enterprise-ready platform for collaborative work management.
For over fourteen years, Smartsheet has been used and loved by individuals and teams as a collaboration software tool. Wanting to elevate and amplify the reach of their brand across enterprises and C-suite level teams, Smartsheet asked JMS to develop a renewed brand identity and accompanying campaign that would set them apart from lightweight competitors, and capture a more competitive market share.
With a new brand identity to match the company’s mission and capabilities, JMS then launched a national ad campaign that delivered over 550M impressions across digital, print, TV, and radio outlets. Today, Smartsheet continues to break sales records with a brand presence that’s enterprise strong.