Amply-BP Pulse

AMPLY Power recognized the many challenges fleets faced with the transition to electric power. The startup was founded to streamline and simplify the electrification enterprise in the process. When bp approached with an acquisition opportunity, AMPLY looked to JMS to communicate their perspective and unique capabilities to key stakeholders. Throughout the acquisition process, our strategic brand work helped lay the foundation for how bp and AMPLY executive teams positioned the offering within its new unit. The resulting work consisted of a brand landscape deep dive and thorough opportunity analysis, and ultimately a complete website design of AMPLY’s new identity as bp pulse.